Like marketing in general, recruitment marketing is brand building. As Al Ries and his daughter Laura Ries point out in their book 22 Immutable Laws of Branding, marketing is not about selling; it's about building brands. The Rieses are talking about building consumer brands, but recruitment marketing is about building employer brands.
Building an employer brand for an organization can be a daunting task for internal human resources and talent acquisition teams. Bringing outside expertise on employer branding can be a strategic approach to solving this challenge, and recruitment process outsourcing providers (RPOs) are typically a great option. This post explores some of the fundamental laws of employer branding and what you can expect from an RPO partner.