Corporate branding has grown as an area of importance for businesses and the way hiring takes place is evolving to match. Rather than a "post-and-pray" or “fire-and-forget” method of recruiting, where generic job descriptions are cast like a wide net, many businesses are beginning to understand the value of more specific recruiting efforts. Instead of pulling in dozens of different varieties of candidates, they catch a few select prize winners.

Picture this:

200 million people search Google for job postings daily. 34% of the U.S. workforce are Millennials who will have occupied 75% of the workplace by 2025. As a professional recruiter taking the Gen Y worldview peculiarities into consideration, you realize that worn-out templates and prosing job descriptions will hardly attract great talents today. Despite more than $2 billion plunged into HR techs, recruiting multi-generation applicants remains challenging. In the battle for talent, employers approach to job posting formats other than texts – it might be videos or infographics, for example – but they still need one essential element to stand out from the crowd of generic job advertisements.

Words.

How to write a job description that hooks the right audience? What words to choose that provide accurate yet compelling details about a job offer? How you articulate your employer brand from the job posting to the in-person interview can make a big difference.

Hiring the right people for your organization is vitally important. The healthcare industry has a particularly unique and difficult hiring challenge. Faced with ever-increasing turnover, a low supply talent with a nearly full employment economy, healthcare organizations are under a lot of pressure to not only fill open roles, but to fill them with good cultural fits. To solve these staffing challenges, organizations are opening up to new approaches.

In this edition of #AskAnRPOExpert, we’re talking with Joe Marino, Senior Vice President at Hueman RPO, a recruitment process outsourcing (RPO) company headquartered in Jacksonville Beach, FL. We discuss the complexity of hiring challenges healthcare organizations face -- specifically where a recruitment process outsourcing (RPO) partner could make a huge difference.

As competition for top talent becomes increasingly fierce, why is it that some companies like Google, Shopify, and Netflix don’t have much difficulty filling their candidate pipeline? Joel Capperella, founder of Capperella Strategies, LLC, a content marketing consultancy based in Pennsylvania, argues that companies’ future success in attracting top talent lays in their ability to communicate their employment story, or what it’s like to work for the company. In his recent RPOA webinar “The Employment Story: The future of recruiting and employer brand,” Capperella shares some of the biggest dos and don’ts for building an enticing employment story.

So you’ve engaged into a RPO partnership and want to go live as soon as possible. But your provider is asking for a significant amount of time to implement, does that sound familiar?

Like most clients, probably your first reaction is to think how painful and time consuming the process will be. You probably ask yourself questions regarding resources needed and how are you going to drive the change within your organization. But don’t worry, there is always light at the end of the tunnel.