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8 Absolute Laws of Employer Branding

By Tim Plamondon Thu, Oct 01,2020 @ AM

Like marketing in general, recruitment marketing is brand building. As Al Ries and his daughter Laura Ries point out in their book 22 Immutable Laws of Branding, marketing is not about selling; it's about building brands. The Rieses are talking about building consumer brands, but recruitment marketing is about building employer brands. 

Building an employer brand for an organization can be a daunting task for internal human resources and talent acquisition teams. Bringing outside expertise on employer branding can be a strategic approach to solving this challenge, and recruitment process outsourcing providers (RPOs) are typically a great option. This post explores some of the fundamental laws of employer branding and what you can expect from an RPO partner. 

Topics: Employer Branding

 

The Ups and Downs of Virtual Recruiting in Creating a Positive Candidate Experience

By Tim Plamondon Tue, Aug 11,2020 @ AM

The COVID-19 pandemic has made companies turn to virtual recruiting. The Acceptance of HR professionals to the changes is mixed. Pam Verhoff, President of Advanced RPO, pointed out, "Some clients are adapting better than others." While Jennifer Cooper, Senior Vice President at Hueman RPO, reported, "Most clients have quickly adapted to the virtual world."

Topics: Employer Branding, Candidate Experience

 

Without Good Communications Your Employer Brand Can Take a Hit

By Staff Writer Tue, Jun 02,2020 @ AM

Throughout history, leaders have relied on communication to spark action and ease fears. When one of its flight landed nose first at LaGuardia airport back in 2013, Southwest Airlines quickly and immediately handled the crisis through social media. Honest communication on Twitter and Facebook helped the brand control the story and maintain good faith with its customers.

Topics: Employer Branding

 

Why Employer Brand Matters in Turbulent Times

By Staff Writer Tue, May 26,2020 @ AM

While there are some notable exceptions, most companies big and small have been greatly affected by the COVID-19 crisis. The economic impact is obvious, but the pandemic and resultant lockdown have also affected how certain brands and employers are perceived.

Billionaire entrepreneur Mark Cuban believes how organizations treat workers during the pandemic “could define their brand for decades.” We agree. We also believe that a time of crisis can often be the best opportunity for companies to let their employer brand shine.

Topics: Employer Branding

 

How RPO employs technology to enhance your candidate experience

By Staff Writer Thu, Mar 05,2020 @ AM

Efficient business operations begin with a happy workforce. Research from the University of Warwick shows that when a workforce is happy, productivity increases by 12%. Enhanced productivity equals higher profit margins, and happy employees start with creating a positive candidate experience. In 2020, to create positive candidate experiences, employers are searching for ways to empathize with their potential employees on a deeper level. These employers rightly believe that understanding prospective new hires will help recruit skilled talent in a small labor market. 

Topics: Employer Branding, recruiting technology, Candidate Experience

 

How candidate experience can make or break an employer brand

By Guest Thu, Jan 02,2020 @ AM

With 2020 just rolling in, experts predict that candidate experience will continue to be one of HR’s top priorities, and for good reason. A positive candidate experience helps companies not only attract more talent, but attract a higher quality of talent. It can expand referrals, increase positive social recruiting connections and improve company reviews, ultimately leading to more resumes. More importantly, candidate experience can have a long-lasting impact on a company’s reputation – good or bad.

Topics: Employer Branding

 

Allison Kruse of Kforce speaks on employer branding best practices

By Staff Writer Thu, Jan 02,2020 @ AM

Talent acquisition (TA) professionals understand the importance of an effective employee advocacy program (EAP). An effective EAP completes the employment branding and recruitment marketing strategy. TA leaders also understand the importance of employee value proposition (EVP). The EVP says who the organization is as an employer through their employees; while, the employer brand sends out that message to their external talent market.

Topics: Employer Branding, Big Fish Diaries

 

How RPO can Enhance Your Employer Branding

By Joshua G Rodriguez Thu, Dec 19,2019 @ AM

Let's face it; we all want to work or create a workplace that is amazingly comfortable for us to flourish and effectively produce the best results possible.  

I'm guessing we can also agree that being part of a highly engaged business culture with ethical business practices is essential.  

Maybe we want to take on a role that follows structured policies and procedures for both the employee and employer. Or perhaps just longer days off to relax on the beach. I know, sorry, this isn't about me. 

However, as an organization, though, it will boil down to your employer branding efforts to stand out amongst the competition and help candidates make a decision.

Topics: Employer Branding

 

4 Tricks to Employer Branding Strategy

By Michelle (Shelly) Wallace Johnson Thu, May 16,2019 @ AM

Creating an employment brand is not as easy as it sounds. Making sure the organization is viewed how executives and shareholders want it to be, in order to recruit and retain top talent, requires strategy. Katrina Kibben, CEO/Founder of Three Ears Media, states, the “Employer brand doesn’t work unless you do.”

Topics: Employer Branding, recruiting best practices

 

3 Top Tips to Employer Branding

By Michelle (Shelly) Wallace Johnson Thu, May 09,2019 @ AM

Recruitment marketing and employer branding are gaining popularity in most organizations as the war on talent continues. An employer’s brand includes the values and mission of an organization and how current, past, and future employees view the organization. According to an article in Forbes, “One of the most effective ways of promoting recruitment is to create a workplace that employees recommend to their friends.” Tracey Parsons, President of Parsons Strategic Consulting, stated her famous quote “They come for the brand, they convert for the job, they stay for the culture”

Topics: Employer Branding, recruiting best practices