RPO ACADEMY FIRM DIRECTORY
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How candidate experience can make or break an employer brand

By Guest Thu, Jan 02,2020 @ AM

With 2020 just rolling in, experts predict that candidate experience will continue to be one of HR’s top priorities, and for good reason. A positive candidate experience helps companies not only attract more talent, but attract a higher quality of talent. It can expand referrals, increase positive social recruiting connections and improve company reviews, ultimately leading to more resumes. More importantly, candidate experience can have a long-lasting impact on a company’s reputation – good or bad.

Topics: Employer Branding

 

Allison Kruse of Kforce speaks on employer branding best practices

By Staff Writer Thu, Jan 02,2020 @ AM

Talent acquisition (TA) professionals understand the importance of an effective employee advocacy program (EAP). An effective EAP completes the employment branding and recruitment marketing strategy. TA leaders also understand the importance of employee value proposition (EVP). The EVP says who the organization is as an employer through their employees; while, the employer brand sends out that message to their external talent market.

Topics: Employer Branding, Big Fish Diaries

 

How RPO can Enhance Your Employer Branding

By Joshua G Rodriguez Thu, Dec 19,2019 @ AM

Let's face it; we all want to work or create a workplace that is amazingly comfortable for us to flourish and effectively produce the best results possible.  

I'm guessing we can also agree that being part of a highly engaged business culture with ethical business practices is essential.  

Maybe we want to take on a role that follows structured policies and procedures for both the employee and employer. Or perhaps just longer days off to relax on the beach. I know, sorry, this isn't about me. 

However, as an organization, though, it will boil down to your employer branding efforts to stand out amongst the competition and help candidates make a decision.

Topics: Employer Branding

 

4 Tricks to Employer Branding Strategy

By Michelle (Shelly) Wallace Johnson Thu, May 16,2019 @ AM

Creating an employment brand is not as easy as it sounds. Making sure the organization is viewed how executives and shareholders want it to be, in order to recruit and retain top talent, requires strategy. Katrina Kibben, CEO/Founder of Three Ears Media, states, the “Employer brand doesn’t work unless you do.”

Topics: Employer Branding, recruiting best practices

 

3 Top Tips to Employer Branding

By Michelle (Shelly) Wallace Johnson Thu, May 09,2019 @ AM

Recruitment marketing and employer branding are gaining popularity in most organizations as the war on talent continues. An employer’s brand includes the values and mission of an organization and how current, past, and future employees view the organization. According to an article in Forbes, “One of the most effective ways of promoting recruitment is to create a workplace that employees recommend to their friends.” Tracey Parsons, President of Parsons Strategic Consulting, stated her famous quote “They come for the brand, they convert for the job, they stay for the culture”

Topics: Employer Branding, recruiting best practices

 

#RPOA Weekly: The Intersection Between HR and Marketing

By Lamees Abourahma Thu, Jan 04,2018 @ AM

While analysts and practitioners might have different views on the new role of human resources, they all agree that HR has evolved from the basics of employee managing and hiring to serve a more strategic function. Some of the new responsibilities of HR include succession planning and data analytics, creating better processes and training protocol, and attracting and retaining top talent. 

Topics: Employer Branding

 

Avoid This Mistake When Handling Negative Reviews on Glassdoor

By Guest Fri, Sep 15,2017 @ AM

Companies are no longer in control of their public image as an employer of choice in the age of internet and social media. Glassdoor, a Yelp-like review site for businesses, has more than 11 million employee reviews for a half million companies, viewed by over 30 million unique visitors each month. These reviews are likely shaping what potential candidates think of each company, and the decision they make when applying or accepting a job. Company reviews can either help or hurt the employer branding and the company’s recruiting efforts. So if you can’t control your company’s online image, what do you do? You should at least manage your online image.

Topics: Employer Branding, recruiting best practices

 

RPOA Weekly: Tech Trends for Boosting Your Employer Brand

By Lamees Abourahma Tue, May 16,2017 @ AM

Strong marketing will always prove a boon for building and promoting your employer brand, but as technology changes – and the way that candidates interact with that technology – your marketing efforts will also have to evolve in order to remain effective. In this week’s #RPOAWeekly, we look at the intersection of technology and employer brand, and how your business can use the latest in social media best practices to intrigue and engage potential candidates.

Topics: Employer Branding

 

The Art of Storytelling to Recruit Top Candidates

By Carrie Kolar Thu, Mar 16,2017 @ AM

People respond to stories. According to a 2014 article in the Harvard Business Review, stories actually change our brain chemistry, making us more likely to be empathic and cooperative. The ability of stories to change behavior isn’t new to marketers. They use stories to evoke emotion and incite action in everyone from shoe buyers to corporate executives. Nike has “Corporate Storytellers” on their payroll; the brand story of the Marlboro cowboy increased Marlboro cigarette sales by over 3,000% in the 1950s.

Topics: Employer Branding

 

RPOA Weekly: How Employer Branding Makes or Breaks Your Talent Acquisition Results

By Carrie Kolar Tue, Feb 28,2017 @ AM

A study by CareerArc on Employer Branding, found that 75% of job seekers consider an employer’s brand before even applying for a job, yet only 57% of employers say they have an employer branding strategy.

Topics: Employer Branding