The Art of Storytelling to Recruit Top Candidates

By Carrie Kolar Thu, Mar 16,2017 @ AM

People respond to stories. According to a 2014 article in the Harvard Business Review, stories actually change our brain chemistry, making us more likely to be empathic and cooperative. The ability of stories to change behavior isn’t new to marketers. They use stories to evoke emotion and incite action in everyone from shoe buyers to corporate executives. Nike has “Corporate Storytellers” on their payroll; the brand story of the Marlboro cowboy increased Marlboro cigarette sales by over 3,000% in the 1950s.

Topics: employment brand


RPOA Weekly: How Employer Branding Makes or Breaks Your Talent Acquisition Results

By Carrie Kolar Tue, Feb 28,2017 @ AM

A study by CareerArc on Employer Branding, found that 75% of job seekers consider an employer’s brand before even applying for a job, yet only 57% of employers say they have an employer branding strategy.

Topics: employment brand


Corporate Culture: Is it possible to outsource?

By Carrie Kolar Fri, Feb 24,2017 @ AM

The body of evidence is growing that companies with a strong culture consistently outperform those without it. According to a Columbia University study, the likelihood of job turnover at an organization with high company culture is a mere 13.9 percent, whereas the probability of job turnover in low company cultures is 48.4 percent. The Department of Economics at the University of Warwick found that happy workers are 12 percent more productive than the average worker, and unhappy workers are 10 percent less productive. 

Culture was once an amorphous term in the business world, and according to Ryan Baca, Vice President of About Talent, a Denver, Co. based talent management company, “it was considered pretty soft and fluffy.” However, academic and industry leaders “are getting a clear understanding of how positive corporate culture really contributes to bottom line results through employee engagement,” says Baca, “there’s a thread that connects corporate culture to employee engagement, to productivity, to customer satisfaction.” In their post, "Statistical case for company culture [infographic]", Growth everywhere makes the compelling case for corporate culture and the "link between employee happiness, productivity, and profit".  

Topics: employment brand


Employment Story: Do's and Don’ts of Winning Top Talent

By Lamees Abourahma Thu, Feb 16,2017 @ AM

As competition for top talent becomes increasingly fierce, why is it that some companies like Google, Shopify, and Netflix don’t have much difficulty filling their candidate pipeline? Joel Capperella, founder of Capperella Strategies, LLC, a content marketing consultancy based in Pennsylvania, argues that companies’ future success in attracting top talent lays in their ability to communicate their employment story, or what it’s like to work for the company. In his recent RPOA webinar “The Employment Story: The future of recruiting and employer brand,” Capperella shares some of the biggest dos and don’ts for building an enticing employment story.

Topics: social recruiting, employment brand, featured article


RPOA Weekly: Crafting Your Compelling Brand

By Carrie Kolar Tue, Jan 24,2017 @ AM

Are you a great company to work for? Why should candidates apply for your jobs and not somewhere else? The answer might be in your employment brand: what candidates think of your company as an employer. In this week’s RPOA Weekly we take a look at the importance of employer branding with articles that discuss how to craft, define and broadcast your employer brand. For greater discussion on the topic, register for our upcoming webiner, "the employment story," with marketing guru, Joel Capperella. 

Topics: employment brand, rpoa weekly


Employment Brand in the Social Media Age

By Patty Silbert Thu, Aug 04,2016 @ AM

Our approach to building a strong employer brand has certainly been evolving, just as the way we communicate in the talent market has rapidly changed. Employer branding is a concept that took root in the late ‘90s, when competition for skilled talent started to heat up. Companies began to focus on creating an identity for themselves that would enhance their reputation, identify the key benefits for working with that organization (the employee value proposition), and create a consistent look and feel to the company’s’ brand to ensure there was alignment between to the two. This was employer branding: it was outward facing and advertising-driven and usually managed by HR and the Talent Acquisition group.

Topics: employment brand


Building an Awesome Employer Brand

By Carrie Kolar Tue, Jul 26,2016 @ PM

Your business reputation doesn’t only net you clients and customers; it can be one of your most powerful tools in recruiting top talent. Your employer brand, or how candidates and employees perceive your company as an employer, has the potential to make or break a recruiting program. In this week’s RPOA Weekly, we discuss how you can leverage your own and external resources into building an awesome employer brand.

Topics: employment brand


The Recruiting Effect of Employment Branding

By Carrie Kolar Tue, Apr 19,2016 @ AM

In today’s competitive recruiting world, your recruiting efforts can sink or swim based on your employment brand. Your employment brand, or how your company is perceived as an employer and workplace, can have candidates beating down your door but it takes consistent and conscious effort to develop an employment brand with that effect. In this week’s RPOA Weekly, we take a look at the recruiting effect of employment branding.

Topics: employment brand


Workplace Happiness and Employee Motivation

By Carrie Kolar Thu, Dec 03,2015 @ AM

Happy employees are productive, engaged, and an asset to your company. Conversely, when employees are unhappy they are less engaged, less productive, and more likely to find another job. In this week’s RPOA Roundup, we present best practices and new ideas on how to maintain workplace happiness and employee motivation.

Topics: employment brand, employee engagement, employee recognition, employee retention


How To Keep Your Best Employees Happy

By Carrie Kolar Thu, Jul 16,2015 @ AM

Common wisdom states “a penny saved is a penny earned.” That concept goes double for recruitment – a good employee who stays not only does the work they were hired for, they keep their employer from having the extra expense and trouble of hiring someone to replace them. Keeping your good employees is one of the best recruiting moves a business can make. Determining the best way to keep them, however, is a completely difference challenge.  In this week’s Roundup, we take a look at how to keep your best employees happy by developing a culture of employee engagement.

Topics: employment brand, employee engagement, employee recognition, employee referrals

join the rpoa
write for rpoa the blog


Posts by Topic

see all