Are you a great company to work for? Why should candidates apply for your jobs and not somewhere else? The answer might be in your employment brand: what candidates think of your company as an employer. In this week’s RPOA Weekly we take a look at the importance of employer branding with articles that discuss how to craft, define and broadcast your employer brand. For greater discussion on the topic, register for our upcoming webiner, "the employment story," with marketing guru, Joel Capperella.