Companies are no longer in control of their public image as an employer of choice in the age of internet and social media. Glassdoor, a Yelp-like review site for businesses, has more than 11 million employee reviews for a half million companies, viewed by over 30 million unique visitors each month. These reviews are likely shaping what potential candidates think of each company, and the decision they make when applying or accepting a job. Company reviews can either help or hurt the employer branding and the company’s recruiting efforts. So if you can’t control your company’s online image, what do you do? You should at least manage your online image.