Social Media Recruiting, Recruiting Shockers, and other RPO News

by Allison Reilly

social recruiting recruiting newsSocial recruiting is no longer something that's "nice to have" in any recruiting strategy. It's now a must-have, a tactic all employers and hiring managers are using to attract both passive and active candidates and to promote the employer brand. This week's hiring and recruiting news roundup is primarily about social media recruiting, as well as a few recruiting shockers, trends that you may be surprised are happening. Overall, the news articles here will help you get started, make changes, and to survey the social media landscape.

25 Social Media Posts Every Staffing Firm Should Share - The Staffing Stream - This is an incredibly good article for any organization currently engaged in social media recruiting, as the article is a great outline of the types of posts that work well on which social media sites. It also offers great ideas on how to vary your social media content, so that you're not just posting open positions or recruiting statistics on your profiles. Content variety is needed in social media recruiting to engage different types of people who may be either passive or active candidates.

Interview Marathons: The Recruiting Process Gone Awry - The RPO Hub - An interview marathon is when a company interviews a candidate at least six times before making a hiring decision (if one is ultimately made). This is a recent trend in hiring and recruiting, and one that often ends badly for candidates because it often means that the company is unsure about hiring in the first place. The organization may not have confidence in the economy, or is buying time to have the budget for a new hire, or is just dragging their heels to find the perfect candidate. Essentially, interview marathons waste time and money while leaving the sour taste of your employment brand in the candidate's mouth.

Social Media Infographic: Advantages and Utility - Mark Lukens - If you've ever been confused about which social networks to use, and which network would be best for which purpose, then this infographic has all the answers. It does a good job of showcasing what you need to know about the biggest social networks, how many people use each one, and how to leverage that network to your advantage. You don't have to be on all of them. But, for the one or two that you do choose, then you need to know how to use them so that your social media marketing efforts are not in vain.

1 in 2 Employers Will Train New Hires to Close the Skills Gap - The Hiring Site - About. Time. Employers are coming to grips with the fact that purple squirrels don't exist. It's no longer worthwhile, or even profitable, to wait around filling an open position simply because it's an employers' market and the perfect candidate may exist. On top of this recruiting shocker, according to the survey, one in four employers will be sending employees back to school for advanced degrees. This is either partially or wholly on the employer's dime. It's great to see that more organizations are waking up to the fact that waiting around and dragging candidates along isn't good for them or the company.

Could You Help Me? The Single Greatest Recruiting Question - Novotus - This article cites research that found that those who refuse to a request for help may still be willing to help if a second, follow up request for help is offered. This research is insightful, as its presumed that once someone says, "no" they will always refuse to help. However, those opportunities should be seen as "one-time refusals" with additional opportunities for help in the future.

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