How Social Media can Drive Recruiting Success

by Carrie Kolar

social-media-webinarRecruiting is all about attracting the attention and interest of the right candidates, and social media provides numerous platforms that recruiters can use to interact and connect with potential candidates, display their brand and culture, and post about job openings. The many different options for a social media recruiting strategy can be overwhelming – should you use LinkedIn or Twitter? How often should you post? What should your content be like? In this week’s RPOA Roundup, we explore social media strategies, successes, and options to determine how social media can drive recruiting success.

Five Ways Companies Can Stand Out In Social Media Recruiting – RPOA – @RPOAssociation

Social media is a phenomenal way to reach potential candidates, but to get the best results from your social media recruiting efforts, you need to stand out from a really large crowd. This article recommends five simple steps that companies can take to make their social media presences more dynamic and attract the interest and talent they need. The steps include making your accounts personal, building a quality following instead of indiscriminately collecting followers, rewarding people who follow you with insider opportunities, and identifying other companies who use social media well and following in their footsteps.

Pro Tips to Enhance Your Digital Brand – Yoh – @YohCorporate

Recruiters and hiring managers want to learn as much as they can about potential candidates, and social media is one of the first places they go to find information. Therefore, savvy job seekers need to keep their online presence as updated, informative, and professional as possible. This article discusses the importance of the individual digital brand and suggests ways to enhance it through the commonly used websites LinkedIn, Facebook, and It recommends connecting your social media sites to each other and measuring activity on the sites, including views, comments, and likes.

How Recruiters Can Benefit from Reddit – ERE – @ERE_media

In the wide world of social media recruiting, an often-overlooked platform and source of talent for recruiters and hiring managers is Reddit. This article gives a quick intro course into how to make the most of the opportunity that Reddit provides, and warns about potential pitfalls along the way. It suggests becoming familiar with Reddit, how the communities of individual subreddits function and what they respond to, and how best to prepare and submit a job opening. It emphasizes the importance of understanding the language and expectations of Reddit users, called redditors, and explains how the community interaction between job posters and redditors can be beneficial to recruiting efforts.

The Most Buzzed-About Social Recruiting Posts of the Week – ERE – @ERE_media

Sometimes, it’s best to learn by example. Recruiters and companies can learn a great deal from the successful social media strategies of their peers, but it can be difficult to distinguish which are the best among the millions of posts on social media sites. This article does the work for you by identifying the most popular posts or updates in the last month, and discussing what about these posts made them successful. It identifies a Facebook post and subsequent comment conversation by Kohl’s, a tweeted photo by Disney, and a YouTube video by Comcast, and talked how other companies can replicate these social media successes.

Why Social Media Alone Won’t Get You a Job – Fortune – @FortuneMagazine

Job hunting success is built on relationships, and business networking is essential for anyone looking for a position. Social media sites like LinkedIn, Facebook, and Twitter can be a great way to get someone’s attention or manage an introduction, but this article warns about placing too much emphasis on social media job-hunting at the expense of face-to-face meetings and in-person networking. It shares the social media strategy of the author, and then suggests how to make the most of in-person networking events and avoid any danger of looking sleazy or desperate.

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