Standing out in a crowded market isn’t always about having a completely unique product or service to sell. Take RPO, for example. All RPOs work with their clients to forecast staffing needs, drive candidate exposure to jobs and employer brand, source and engage talent, and provide candidate assessments and care. Yet, the best talent acquisition leaders have found ways to differentiate themselves and become experts in what they do.
There are many paths to get to differentiation, but what it all boils down to is this: It’s not how unique your approach is, it’s how unique people think your approach is. And according to Rob Navarette, how people view you—and your approach—depends a lot on how you see yourself.