--- title: "#RPOA Weekly: Talent Acquisition vs. Recruitment" description: Learn the difference between strategic vs. tactical talent acquisition and some characteristics of the new talent landscape. image: https://blog.rpoassociation.org/hubfs/images/RPOAImg131.jpg --- - [Home](http://www.rpoassociation.org/) - LEARN - [RPO BUSINESS CERTIFICATE](https://www.rpoassociation.org/RPO-Workshop-Kim-Davis) - [RPO BUYER TRENDS STUDY](https://rpoassociation.org/RPO-Buyer-Trends-Study) - [AI AND FUTURE OF RPO](https://rpoassociation.org/AI-and-the-Future-of-RPO) - [RPO ACADEMY](https://resources.rpoassociation.org/learn) - [TECHNOLOGY & INNOVATION ACADEMY](https://rpoassociation.org/Technology-and-Innovation-Academy) - [TIME TO HIRE PODCAST](https://www.rpoassociation.org/time-to-hire-Podcast/) - [RPO VOICE BLOG](https://blog.rpoassociation.org/blog) - [RPO MARKET BLOG](https://blog.rpoassociation.org/rpo-market-report/) - [RPO MERGERS & ACQUISITIONS](https://rpoassociation.org/M%26A-for-RPO-Businesses/) - 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PARTNERS - [PARTNERSHIP](https://www.rpoassociation.org/Partnerships) - [PLANS & PRICING](https://www.rpoassociation.org/Plans-%26-Pricing) - [INDUSTRY PARTNERS](https://www.rpoassociation.org/industry-partner-directory) - [APPLY](https://www.rpoassociation.org/partnership-application) - [COMMUNITY](https://rpoassociation.org/Community) - [MARKETPLACE](https://rpoassociation.org/iCoCo-Marketplace) - ABOUT - [ABOUT US](http://www.rpoassociation.org/about-us) - [ADVISORY BOARD](http://www.rpoassociation.org/board-of-advisors) - [TEAM](http://www.rpoassociation.org/team) - [COMMITTEES](https://rpoassociation.org/Committees) - [PRESSROOM](https://blog.rpoassociation.org/press-room) - [LOGIN](https://www.rpoassociation.org/Sys/Profile) The RPO Voice RPO trends and best practices for talent leaders by talent leaders. # #RPOA Weekly: Talent Acquisition vs. Recruitment by [Lamees Abourahma](https://blog.rpoassociation.org/blog/author/lamees-abourahma) Tue, Oct 17, 2017 ** Share [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.rpoassociation.org/blog/talent-acquisition-vs.-recruitment) [**](https://twitter.com/intent/tweet?url=https://blog.rpoassociation.org/blog/talent-acquisition-vs.-recruitment&text=) [**](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.rpoassociation.org/blog/talent-acquisition-vs.-recruitment&title=&summary=&source=) ![RPOAImg131.jpg](https://blog.rpoassociation.org/hs-fs/hubfs/images/RPOAImg131.jpg?width=800&height=533&name=RPOAImg131.jpg) One-half of organizations surveyed by SHRM in a 2016 report cited factors such as a low number of applicants (51%), lack of the needed work experience among candidates (50%) and competition from other employers (49%) as reasons for difficulty finding candidates for their open positions. With challenging recruiting conditions in the current labor market (according to 68% of HR professionals), a more strategic talent acquisition approach is likely to position employers better for the talent war than tactical recruiting activities. Our #RPOA Weekly highlights the difference between strategic vs. tactical talent acquisition and some characteristics of the new talent landscape.   [**5  Ways Talent Acquisition is Different from Recruitment **](http://blog.eskill.com/difference-recruitment-talent-acquisition/)by eSkill  The terms “recruitment” and “talent acquisition” are often used interchangeably and thought to mean the same thing — a lexicon used to describe the multitude of processes involved in the finding and hiring of candidates. Yet, recruitment and talent acquisition are not the same thing. Understanding the differences between them and adapting your hiring process accordingly can help you hire top talent better. [**What is the Difference Between Recruitment and Talent Acquisition?**](https://www.jobvite.com/general-recruiting/what-is-the-difference-between-recruitment-and-talent-acquisition/) By JobVite Recruitment and talent acquisition are comparable to short-term and long-term—quick fixes versus long-term planning. Both approaches may be used depending on the circumstances, but one tends to be tactical in nature and the other, strategic. **[How The Unicorn Dinosaur Is Changing The Talent Landscape](https://www.forbes.com/sites/forbescoachescouncil/2017/09/25/how-the-unicorn-dinosaur-is-changing-the-talent-landscape/#1eaf5e042ef7) **by Fortune Magazine In the new technology age — where artificial intelligence (AI), Internet of Things (IoT) and visualization or interactive technologies transform the way we live and work — companies need a new type of talent to be able to adapt, survive and thrive. [**The New Talent Landscape: Recruiting Difficulty and Skills Shortages**](https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/pages/talent-landscape.aspx) by SHRM This report by SHRM examines recruiting difficulty and skills shortages in the U.S. as well as recruiting and training strategies organizations use to address these challenges [**The Rise of the Consumer Candidate… The Recruiting Reality Chec**k](http://westportintl.com/rise-consumer-candidate-recruiting-reality-check/) by Westport Int Challenges in finding talent isn’t a new issue, we all know about the war for talent. However, there are new complexities and dynamics at play that are impacting the process like never before, including elevated levels of recruiting activities, and the rise of the consumer candidate. 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