The Recruitment Process Outsourcing Association (RPOA) welcomes Ms Lamees Abourahma as their new Executive Director. Lamees is the founder and president of Webbright Services, an integrated online marketing solution provider specializing in professional associations and membership marketing. Lamees will be helping RPOA grow their membership by launching a new online marketing campaign including content marketing, search engine optimization, and lead nurturing.
Ms. Abourahma initially helped RPOA develop RPOA Buyers Guide in 2011. The Buyers Guide is the first and only one of its kind in the RPO industry; it is an open listing of verified RPO providers. Since its launch last October, new providers are joining the Buyers Guide on an ongoing basis. The content has boosted up the site traffic and leads a great deal. “Not only is Lamees a fantastic leader for the RPOA, she is also a web development and marketing star,” said Mr John Younger, RPOA president and Accolo founder.
The RPOA has been going through a transformation that includes membership structure and benefits. “One of the first things I will be working on is conducting a market research to help define membership value for RPOA,” said Ms. Abourahma. “The website has some great content including videos, tools, and articles; this year we’ll be adding a lot”.
“There are so many good things we can accomplish together that will help build a strong industry for all of us,” said Mr. Mayeux. Lamees is an inbound marketing professional who can integrate content strategy, search engine optimization, and social networking to develop an effective marketing strategy for the organization. RPOA members and the RPO community are eager for educational resources and industry information. Lamees will be working on developing and adding many new resources to the RPOA website. With this new marketing strategy we can position our organization as an RPO hub that people come to for insight and leadership.
“There is a lot of work to be done. I’m excited about the journey ahead and the results that we can accomplish together", said Abourahma.You can connect with Lamees by email at lamees@rpoassociation.org and on LinkedIn at http://www.linkedin.com/in/lameesabourahma.
