The way companies recruit people has changed in the past few years. In the current candidate-driven job market, candidates have the power in the recruitment process.
A good illustration of this trend is that 95 percent of the people businesses want to hire for critical positions are not looking for a job. As a result, recruiting people has become more expensive and time-consuming for companies. Employers are competing for the best candidates who are treated as customers. This had made effective recruitment strategies all the more important.