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Marketing Meets Recruiting: New Trends in Attracting Top Talent

By Guest Tue, Oct 30,2018 @ AM

The way companies recruit people has changed in the past few years. In the current candidate-driven job market, candidates have the power in the recruitment process.

A good illustration of this trend is that 95 percent of the people businesses want to hire for critical positions are not looking for a job. As a result, recruiting people has become more expensive and time-consuming for companies. Employers are competing for the best candidates who are treated as customers. This had made effective recruitment strategies all the more important.

Topics: social recruiting, recruiting trends


9 Simple Steps to Writing a Compelling Job Advertisement to Attract Millennials

By Guest Thu, Feb 22,2018 @ AM

Is your job advertisement effective? Moreover, is it effective for your target audience specifically? While a good company always keeps a target audience in mind when creating job ads, in some cases this could be extremely difficult - especially if it’s millennials we’re talking about.

Topics: social recruiting, talent acquisition, recruiting best practices


Don't Get Sued for Screening Candidates Online! Follow These Policy Tips

By Steven Dashiell Thu, Jun 29,2017 @ AM

With social media playing a greater role in candidate recruiting, it has become a more regular – but controversial – practice to review a candidate’s personal social media profile to screen for a sense of past behavior and accomplishments.

In fact, roughly sixty percent (60%) of employers are using social media sites to research job candidates, up from fifty-two percent (52%) in 2015 and nearly eleven percent (11%) more than 2006, according to a recent CareerBuilder survey.

Topics: social recruiting


Boost Your Social Media Recruiting with These Five Best Practices

By Steven Dashiell Tue, Jun 27,2017 @ AM

One of the recruiting layers important to hiring active and passive candidates is social media. Proper use of social media channels can extend your outreach beyond the typical job boards and can also serve as an extension of your in-house referral program.

Though it might be tempting to sign up for every social media outlet available, effectively using social media to augment your recruiting takes a more measured approach. We asked talent acquisition experts for some tips and best practices to keep in mind when refining your social media game to make the most of your time and effort.

Topics: social recruiting


Employment Story: Do's and Don’ts of Winning Top Talent

By Lamees Abourahma Thu, Feb 16,2017 @ AM

As competition for top talent becomes increasingly fierce, why is it that some companies like Google, Shopify, and Netflix don’t have much difficulty filling their candidate pipeline? Joel Capperella, founder of Capperella Strategies, LLC, a content marketing consultancy based in Pennsylvania, argues that companies’ future success in attracting top talent lays in their ability to communicate their employment story, or what it’s like to work for the company. In his recent RPOA webinar “The Employment Story: The future of recruiting and employer brand,” Capperella shares some of the biggest dos and don’ts for building an enticing employment story.

Topics: social recruiting, Employer Branding, featured article


Social Recruiting and How to Make the Most of It

By Staff Writer Fri, Jan 06,2017 @ AM

Social media is a critical part of our lives today. It has gained a lot of popularity over the recent years and is used extensively by us in our professional and personal lives. However, making the most of the social networks is not something that everyone can do. With increased involvement in social media, businesses are now turning to this beloved medium for their recruitment needs as well. To get social recruitment right, there are many things to take care of.

Topics: social recruiting


RPOA Weekly: Let’s Be Social: Recruiting Success with Social Media

By Carrie Kolar Tue, Aug 09,2016 @ AM

Social recruiting has changed the landscape of talent acquisition forever making it (for many organizations) the key for recruiting success. Is your organization onboard yet with implementing a successful social recruiting strategy? Here are a few tips to get you started and gear you towards recruiting success. In this week’s RPOA Weekly, we take a look at how to pair recruiting with social media, including how social media affects your employment brand, the best tactics for social recruiting, and how to play in the recruiting big leagues on platforms like Facebook and Twitter.

Topics: social recruiting


Tips and Trends in Social Recruiting

By Carrie Kolar Tue, May 03,2016 @ AM

Social media has taken recruiting by storm, providing a platform where recruiters, employers and candidates can connect long before the official hiring process. In this week’s RPOA Weekly, we take a look at the tips and trends in social recruiting, from employer branding to the newest sites and the changing face of LinkedIn.

Topics: social recruiting


Content Recruiting: In-house vs. Outsourced?

By Carrie Kolar Thu, Mar 31,2016 @ AM

Recruiting is about capturing the right audience, and one of the best ways to target your perfect audience is through content recruiting. But once you’ve decided on to pursue content recruiting and fleshed out your strategy, who do you go to for strategy execution? In this article, based on RPOA webinar “Building Talent Communities with Content Recruiting” by Joel Capperella of Joel Capperella, LLC, we take a look at in-house versus outsourced recruiting, and qualifications you should look for in your content recruiter.

Topics: social recruiting, recruiting trends


RPO Experts Weigh in on Social Recruiting Strategy, Challenges and Trends

By Brent G Trotter Fri, Mar 25,2016 @ AM

Social media isn’t always the first place that talent managers think of when it comes to sourcing talent, but one might argue that in the near future, it might be. As of June in 2015, there are about 83 million millennials, which represents more than one quarter of the US population. That’s a segment of the population who is well-adjusted with social media. Understanding and engaging in that landscape is becoming increasingly important, if not mandatory for recruiting and staffing professionals.

Topics: social recruiting, recruiting strategy, recruiting trends, recruiting best practices, Ask an RPO Expert