Efficient business operations begin with a happy workforce. Research from the University of Warwick shows that when a workforce is happy, productivity increases by 12%. Enhanced productivity equals higher profit margins, and happy employees start with creating a positive candidate experience. In 2020, to create positive candidate experiences, employers are searching for ways to empathize with their potential employees on a deeper level. These employers rightly believe that understanding prospective new hires will help recruit skilled talent in a small labor market.