200 million people search Google for job postings daily. 34% of the U.S. workforce are Millennials who will have occupied 75% of the workplace by 2025. As a professional recruiter taking the Gen Y worldview peculiarities into consideration, you realize that worn-out templates and prosing job descriptions will hardly attract great talents today. Despite more than $2 billion plunged into HR techs, recruiting multi-generation applicants remains challenging. In the battle for talent, employers approach to job posting formats other than texts – it might be videos or infographics, for example – but they still need one essential element to stand out from the crowd of generic job advertisements.
How to write a job description that hooks the right audience? What words to choose that provide accurate yet compelling details about a job offer? How you articulate your employer brand from the job posting to the in-person interview can make a big difference.